Modifications Businesses Have Had to Make Due to COVID-19

Posted July 29th, 2020 by Martin
Business has changed immensely due to technology over the last few decades. Automation looks to be a solution for many production-based jobs. The change will cause businesses to morph strategies further. In no time in history has business changed so rapidly as it did when the Coronavirus seemingly shut down the world. Certain industries were decimated as they require face to face contact with customers. Others adapted quickly as working remotely became the norm when possible. Below are modifications along with the adaptability of certain industries versus others.

Restaurant Industry
The restaurant industry is still struggling with a number of closures or takeout/delivery options only. Restaurants that would have never offered their food for delivery had to make a change. Keeping as many employees with a job was the goal of many while others simply tried to stay in business at any cost. The opening of restaurants that kept social distancing in mind was implemented. Certain states like Florida threatened bars would  lose their liquor license if they broke social distancing rules. The industry will continue to feel the impact of the pandemic despite adapting. The length of this negative impact is not known due to the uncertainty of people going back into public places before a vaccine is created.

Tents for businesses like restaurants have been a great investment if there is outdoor space that was not previously utilized. This can allow for full capacity in terms of numbers without breaking social distancing restrictions put in place by the state. A number of restaurants will not let patrons inside if they do not have a mask to walk to their table. The resistance to wearing a mask can cause disputes with staff so training them to handle this is imperative.

Grocery Stores
Grocery stores in many places have waived delivery fees to homes. There are others that have had a “Seniors Only” policy for certain hours early in the morning. Directional stickers have been put onto the floors so customers understand which way to go in order to maintain distance. Lines have stickers as well for people to stand on as it can be hard to judge distance. Sneeze guards have also been installed at a number of stores so the cashier and customer are both protected. Certain stores are only accepting credit cards currently as they do not want to hand out change that is potentially carrying the virus.

Digital Marketing Businesses
The digital marketing space was made to work remotely and adapted quickly. The drawback these businesses had is the decrease in the income of clients leading to lower marketing spends. The importance of marketing did not wane but marketing had to be done in a sensitive manner. Remote work rules being modified allowed for a number of companies to expand the geography of their staff. The ability to hire someone from across the country with a number of skills can increase the quality of hire. Bringing these people in on a contract basis can allow for an audition before full-time employment is offered. International employees should have to work specific hours though as this can cause a lag in communication. Zoom meetings have also cut down on a number of unnecessary meetings that can be covered with a detailed email.

Home Service Businesses
Home service businesses were crippled for a time due to the fear of homeowners to call a person out to help. HVAC businesses in hotter climates adjusted quickly. Most people cannot live comfortably without air conditioning. Businesses saw delayed income while others thrived. This could be due to people saving money for improvements around the home due to social distancing. Homeowners that let problems go in areas like plumbing issues likely will spend more long-term. Plumbing issues can lead to water damage and potentially dangerous mold that can be inhaled daily.

Healthcare is utilizing telemedicine at a higher rate than ever before. This has been shown to help with preventative care as a patient’s vitals can be updated daily instead of just seeing a doctor for an annual checkup. Patients are waiting in cars until they are called into an office in many locations around the country. Telemedicine is going to continue to thrive as people have found it convenient that otherwise would have never tried it. The myth that the quality of care decreases with telemedicine has finally been dispelled.
Businesses that did a great job of adapting will have the advantage as cities begin to open up in phases. The unforeseen pandemic has yet to be eradicated so added changes are likely to be required to maintain revenue.